OBI | Sharing Economy

New Services to Rent Tools

Finding new business models whilst improving the access to rental tools via delivery services and access points

PROJECT FACTS

Client
OBI

Industry
Hardware Retail

Project Type
Venture Building Discovery

Role
UX & Service Designer

Year
2021

STATUS QUO

The major hardware chain OBI offers tools and equipment for rent. But the rental business saw slower growth compared to other business areas. The goal was to discover new services that would drive stronger growth in this sector, increase sales and to make OBI fit for the future.

How might we increase OBI's rental tool sales through convenient services?

SOLUTION 01

Rent & Pick

Easily rent and return tools from a toolbox located in your close neighbourhood.

SOLUTION 02

Rent & Receive

Rent tools online and enjoy a timely delivery to your doorstep and pick-up once your done.

PROCESS

After analysing the historic sales data and conducting qualitative and quantitative user research in order to understand changes in user behaviour patterns, we ideated two distinct services, that would improve rental tool sales. Both ideas where then tested via quantitative fake door tests revealing a high demand for both solutions. To further assess feasibility and desirability in the field, within one week we implemented a delivery service in Hamburg and serviced more than 15 orders.

Sales Data Analysis
Competitor & Market Analysis
User Research: Qualitative Interviews
User Research: Quantitative Survey
Ideation
Idea Testing: Quantitative Value Proposition Testing
Idea Testing: Fake Door Testing
Idea Testing: Live Testing in Hamburg