Keyword

Case Master

Finding new business models whilst improving the access to rental tools via delivery services and access points

PROJECT FACTS

Client
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Industry
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Project Type
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Role
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Year
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RESPONSIBILITIES

Project Management

Prototyping & Testing

Sales Data Analysis

Experience Design

Ideation & Conception

STATUS QUO

The major hardware chain OBI offers tools and equipment for rent. But the rental business saw slower growth compared to other business areas. The goal was to discover new services that would drive stronger growth in this sector, increase sales and to make OBI fit for the future.


How might we increase OBI's rental tool sales through convenient services?

SOLUTION

Rent & Pick

Easily rent and return tools from a toolbox located in your close neighbourhood.

PROCESS

After analysing the historic sales data and conducting qualitativ ean dquantitative user research in order to understand changes in user behaviour patterns, we ideated two distinct services, that would improve rental tool sales. Both ideas where then tested via quantitative fake door tests revealing a high demand for both solutions. To further assess feasibility and desirability in the field, within one week we implemented a delivery service in Hamburg and serviced more than 15 orders.

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OUTPUT

Following our project results, OBI started a partnership with kurts toolbox and installed co-branded rental tool containers.

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OUTCOME

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Following our project results, OBI started a partnership with kurts toolbox and installed co-branded rental tool containers.

MEDIA ECHO

DIY ONLINE

04.01.2022

DIY ONLINE

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DIY ONLINE

04.01.2022